Tanzania

Categories such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies, remain popular in Tanzania. However, high inflation in 2024 favoured lower-priced generics over pricey international brands. Despite unit price…

The Mwanza in Tanzania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Dar es Salaam in Tanzania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

In 2023, the majority of Tanzanian households were couples with children, although a decreasing birth rate was observed, driven by urbanisation, and improved education and healthcare. Over the period to 2028, the number of households is predicted to…

Dar es Salaam and Mbeya are Tanzania’s most economically vibrant cities. Meanwhile, Dodoma holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global…

Tanzania’s dairy products and alternatives continues to benefit from government investment in local dairy production and the raising of import taxes. The country’s large, affluent middle class underpins demand for more expensive value-added dairy…

In 2023, Tanzania’s average gross income ranked second lowest among Middle East and Africa countries, due to a dependence on the informal market and large rural populations. However, per capita disposable income is projected to grow by 8.6% over…

Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price…

In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether…

In 2023, Tanzania's GDP grew by 5.3%, driven by increased private and public spending, and broadened tax collection. GDP per capita remained lower than the regional average however. Tanzania's economy is expected to expand at a CAGR of 6.2% over…

In 2023, alcoholic drinks in Tanzania has been facing significant shifts due to the steep rise in the cost of living. Many consumers have down-traded from premium to lower-priced brands to manage their budgets, while mid to higher-income individuals…

In 2023, Tanzania was recognised as the second-largest producer of tobacco in Africa, according to Minister for Agriculture Hussein Bashe. Despite this high production level, smoking prevalence in the country continues to decline. This downward trend…

In 2023, tissue and hygiene in Tanzania is experiencing robust growth driven by an expanding urban population, rising numbers of mid-to-high income earners, and increased demand from foreigners. Notably, local companies like DRAFCO Group T Ltd and NN…

Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in…

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has led to improvements in…

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class have continued to underpin sales growth, while investment in infrastructure has underpinned…

Although corruption remains a problem and the rule of law is weak, Tanzania’s state finances are sustainable and economic freedom is improving. Economic momentum is robust and inflation is well contained, but reliance on agriculture continues to be…

In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom…

In 2023, cooking ingredients and meals has fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges. The international global fuel hikes and shortages have resulted…

Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation…