Uganda

The Mbarara in Uganda report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Kampala in Uganda report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2024, consumer health in Uganda reflects a shift driven by inflation and economic conditions. Consumers are prioritising essential, affordable health products, often opting for local brands over imported ones due to higher taxes on the latter.…

In 2024, snacks in Uganda is shaped by rising health concerns and fast-paced lifestyles. Consumers are increasingly aware of non-communicable diseases, prompting a shift towards healthier options. However, on-the-go snacks like biscuits and savoury…

Masaka and Lugazi are Uganda’s most economically vibrant cities, with Masaka also expected to see the fastest future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic…

In 2024, dairy products and alternatives in Uganda sees stable demand despite declining inflation and lower milk prices. Small local grocers dominate distribution, with shelf-stable products leading sales. As more mothers join the workforce, demand…

In 2023, Uganda had the lowest average gross income in the Middle East and Africa but saw a 6.2% rise in per capita disposable income due to robust economic performance. Despite this, income inequality remained significant, with the top 10% of…

Inflation in Uganda has plummeted, reaching 3% in September 2023 from a peak of 11% in October 2022. This decline has led to decreasing commodity prices, notably in food and fuel, and marks the lowest rate in 15 months. As consumer spending power…

In 2023, Uganda’s GDP growth slowed to 4.6%, but still surpassed the average in the Middle East and Africa. The country’s economic performance was driven by increased private and public spending, and a surge in exports, particularly coffee and gold.…

In 2023, Uganda's tobacco sector faced significant changes and challenges amid an improving economy. The industry’s growth aligns with a recovery from inflation, enhancing consumer purchasing power. A notable drop in the consumer price index…

In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes. Marketing channels have evolved, with a…

Tissue and hygiene in Uganda is thriving in 2023 due to increased consumer awareness. Post pandemic, sales are surging with the resumption of businesses and a growing economy. Modernisation and urbanisation are impacting products like retail tissue,…

In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and…

Soft drinks in Uganda is experiencing consistent growth, with a projected increase in consumption of carbonates, juices, and energy drinks from 2023 to 2024. However, a notable development is the implementation of the Excise Duty Amendment Bill,…

As Uganda is a major exporter of tea and coffee, these are by far the most popular types of hot drinks in the country, especially tea. Demand for other hot drinks remains low and confined to the affluent urban middle class. The presence of unpackaged…

In 2023, Uganda's staple food landscape has witnessed shifts as consumers favour smaller pack sizes, aligning with cost-conscious preferences. Retailers respond by importing compact versions of multinational brands, catering to the demand for…

Corruption and a weak rule of law are hampering strides in economic freedom in Uganda, whilst one party has maintained its grip on governance for decades. However, robust economic performance has been buoyed by strong agricultural output and…

Demand for cooking ingredients and meals has remained centred around edible oils and sauces, dips and condiments in 2023. While the pandemic has come to an end, high inflation is putting pressure on incomes thus limiting stronger growth, with…

Uganda’s economic environment remains not free, due to corruption, which hampers business operations, and poor government management of infrastructure projects, hindering progress, despite foreign investment aimed at improving the country’s…

The lifting of COVID-19 restrictions boosted the economy and helped resolve some supply chain issues. However, high inflation put pressure on incomes thus limiting stronger growth in some retail channels, with consumers focusing on their primary…