Despite the not very encouraging scenario, apparel and footwear specialists is set to maintain growth in current value terms in Brazil over the forecast period, especially due to increases in the costs of products, and a small improvement in contribution margins, so that companies can effectively grow again. However, it will be a very big challenge for national companies to compete with Chinese products, which are offered at very competitive prices, despite import taxes.
The competition for sales with e-commerce is expected to be one of the most significant factors hampering the growth potential for offline retailers of apparel and footwear in the forecast period. For instance, despite new taxes on imports, Shein still offers more attractive prices for younger audiences.
There is a perception in the retail industry that in the early forecast period other well-known companies in apparel and footwear specialists will experience financial difficulties and may have to file for judicial recovery to avoid closing their doors or receiving a bankruptcy request from their creditors. Depending on the performance of these companies in 2023, perhaps at the beginning of 2024 they may have to undertake more significant restructuring to face these difficulties.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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