Current value sales for apparel and footwear specialists in Thailand will slow considerably in the forecast period while remaining positive and strong. Thai people are highly familiar with fast fashion, and this will push fast-fashion brands to compete even more with each other, as well as with various no-name products with unique designs and that are primarily sold online at low prices.
Apparel and footwear retailers will resume branch expansion over the forecast as store-based retail still accounts for the majority of sales. Jaspal Co continued to invest in growing outlet numbers in 2023, spending THB500 million on opening over 30 new stores under various brands and aggressively marketing campaigns through offline and online channels.
E-commerce in apparel and footwear took a slight step back in terms of sales in 2022 and 2023, with current value growth, though still strong, slowing down; lifted restrictions meant people preferred to go back to store-based outlets to shop. However, over the forecast period it is expected that e-commerce will cannibalise some store-based sales as consumers are highly likely to return to the ease of shopping online.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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