Formal and occasion-based wear are set to be the most negatively affected apparel categories in Indonesia in the coming years. In addition to ongoing economic difficulties, which will affect consumers’ willingness to splash out on higher value products, the shift to working from home is likely to have a lasting effect on demand for formal clothing, even now that the threat from COVID-19 has waned.
Cole Haan Indonesia ran a campaign with the Mission Green theme to increase consumers' awareness of the importance of taking good care of nature and the environment. Cole Haan has collaborated with non-profit organisation, Hutan itu Indonesia, and is committed to donating one tree for every pair of shoes sold from the brand’s collection.
During the review period, various brands collaborated to further enhance their products’ positioning and selling points to trigger sales. For example, the new collection of H&M X Rabanne was marketed as combining futuristic design and retro style.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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