Coffee shops that previously played an important role in post-lunch during weekdays have seen their sales affected by changing consumption patterns. However, if these establishments were previously seen as an option for quick visits, they are now frequented by consumers who crave sensorial and social experiences.
Despite not being a very large channel when compared to bars/pubs and coffee shops, juice/smoothie bars can benefit from consumers' increasing adoption of health and wellness lifestyles. In this sense, the choice of ingredients that should be highlighted on menus, as well as the location of the outlets, is a key factor in the development of players in juice/smoothie bars.
Despite the improvement in some economic indicators related to income, such as employment, wage mass and consumer confidence, the basic interest rate (SELIC) remained high, at approximately 12%, at the end of 2023. Heading into 2024, this economic scenario implies that consumer foodservice players are expected to be more pragmatic in relation to resource allocation, both in credit and investments, along with expenses and expansion.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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