The high levels of inflation and the resultant increased cost of living have resulted in decreased disposable incomes for many local consumers. South Africans need to curb their spending on non-essential or luxury items and one of the “easiest” ways to achieve this is to stop spending money on specialist coffee.
Whilst the health trend has been present in South Africa for many years, it surged during the pandemic. The unknown nature of the disease meant that many consumers looked to build their immunity from within, and thus increased their intake of nutrient- and antioxidant-rich ingredients such as ginger and berries.
To widen the target consumer base, operators of cafés/bars must keep abreast of technology trends that appeal to the younger generation who place a strong emphasis on time saving and convenience. There are a number of ways in which a brand can elevate itself to appeal to these savvy consumers, from their self-service kiosks and interactive displays to their contactless payment systems.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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