In general, cat food is expected to continue recording steady growth in Greece in retail volume terms. First, cats are independent pets and are easier to look after than dogs and thus more and more consumers are turning to cats as pets.
Owners care about the health of their cats and therefore they want to make sure they buy the best products to keep their cats healthy and happy. Combined with the trend towards pet humanisation, players are expected to focus their investments and new product development on cat food that aligns with these demands.
In terms of online and offline channels, the offline channel will likely remain the top choice of pet owners despite the fact that many pet shops and superstores invested in e-commerce shops in response to the pandemic. Pet owners care for their pets and trust the quality and expertise that they receive when shopping in pet shops and superstores, especially when looking for premium cat food.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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