Mars Foods Ireland and Nestlé Purina PetCare Ireland are set to remain the first- and second-ranked players in cat food in 2024 and beyond. Despite growing pressure from rivals, both global players are well placed to continue to dominate the category, as they exhibit resilience amidst inflationary challenges.
Traditional brick-and-mortar pet shops and superstores have come under increasing pressure in cat food in Ireland. Inflationary pressures are compelling consumers to explore alternative, more cost-effective distribution channels, with discounters and supermarkets gaining consumer traffic.
Cat food is predicted to mirror trends in human consumption, with a focus on enhanced nutrition and premiumisation. As cat owners see improved disposable incomes amid stabilising inflationary pressures, a shift towards nutrition-enriched options featuring functional benefits or specialised diets is expected.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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