As part of their efforts to remain competitive, distribution channels of cat food may increasingly start to diversify their product offerings, including parallel imports from Japan, Taiwan, and Korea to penetrate Hong Kong and enhance their positions. By embracing these parallel imports, retailers and brands can gain an advantage in the fragmented competitive landscape.
The premium segment of cat food is projected to experience strong growth over the forecast period. The rise of functional positioning in cat food is expected as consumers increasingly prioritise future health concerns and any preventative measures they can actively take.
Increased competition is anticipated within cat food over the forecast period, as players respond to changing consumer preferences by adopting a hybrid model that integrates physical retail stores and a strong online distribution network. During the pandemic, consumer habits evolved to embrace the online retail space as a means of convenience and safety, which quickly turned into a preference due to the range of selection and attractive prices of cat food, especially for repeat and heavy purchases.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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