Price hikes have been limited in the case of OTC healthcare, with most companies trying to absorb at least part of the rise in production and distribution costs in the context of high rates of inflation. However, prices have increased and this, in combination with disposable incomes shrinking and inflationary pressures set to remain high in 2024 even though inflation is beginning to ease, is going to affect spending on dermatologicals.
Younger generations in Greece tend to be more cautious about their use of standard medicine and this will drive a migration away from standard OTC products to herbal alternatives. The trend towards more natural solutions is contributing to value growth within dermatologicals as the majority of herbal products are still positioned towards the premium end of the segment.
Even though herbal brands are gaining market share, especially in certain categories, including nappy rash treatments and topical allergy remedies, standard brands are set to continue to dominate dermatologicals in the forecast period. Pulvo 47, Sudocrem, Bepanthol and Daktarin are well placed to remain the leading brands due to high levels of consumer recognition, wide distribution and trusted reputations for safety and efficacy.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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