Dermatologicals will register minimal constant value growth over forecast period. Although there are some growth opportunities, the majority of Kenyans are not familiar with OTC dermatological medicines and their uses and require a doctor or a pharmacist to recommend a certain product.
While dermatological products are gradually becoming accessible in major supermarkets in metropolitan areas like Nairobi, pharmacies continue to serve as the primary distribution channel. Consequently, it is vital for brands to focus their distribution and marketing strategies on this channel.
Local and generic brands face competition from international dermatological brands, but the high expenses associated with importing active ingredients pose a challenge for local companies, affecting their price competitiveness. International brands benefit from a perception of superior quality among consumers, and the price difference is a significant point of differentiation for local products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!