Financial Cards and Payments in Hungary

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Hungary?
  • What are the major trends key to understanding Financial Cards and Payments in Hungary?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Hungary - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends
Regulating the market: the number and distribution of ATMs is regulated by the Hungarian National Bank
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Hungary - Category analysis

KEY DATA FINDINGS

Charge cards remains a very niche segment in 2023
American Express continues to dominate, focusing on multinational companies
Narrowing of competitive environment
Further limited demand and no relaunch of personal charge cards expected
Smaller local companies unlikely to favour charge cards over other options
No new entries expected over the forecast period
Table 27 Charge Cards: Number of Cards in Circulation 2018-2023
Table 28 Charge Cards Transactions 2018-2023
Table 29 Charge Cards in Circulation: % Growth 2018-2023
Table 30 Charge Cards Transactions: % Growth 2018-2023
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 32 Commercial Charge Cards Transactions 2018-2023
Table 33 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 34 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 35 Charge Cards: Number of Cards by Issuer 2018-2022
Table 36 Charge Cards: Number of Cards by Operator 2018-2022
Table 37 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 38 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 39 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 40 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 41 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 42 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 43 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 44 Forecast Charge Cards Transactions 2023-2028
Table 45 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 46 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 47 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 48 Forecast Commercial Charge Cards Transactions 2023-2028
Table 49 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 50 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Hungary - Category analysis

KEY DATA FINDINGS

Loan repayment moratorium cancelled in 2023, whilst BNPL remains in a nascent stage
Costly finances: credit cards lose appeal, being expensive solutions in today’s market
Commercial credit cards remain a niche
Credit cards face strong competition
No new market entries expected in the near future
Personal credit cards: mature market without significant innovation to generate extra demand
Table 51 Credit Cards: Number of Cards in Circulation 2018-2023
Table 52 Credit Cards Transactions 2018-2023
Table 53 Credit Cards in Circulation: % Growth 2018-2023
Table 54 Credit Cards Transactions: % Growth 2018-2023
Table 55 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 56 Commercial Credit Cards Transactions 2018-2023
Table 57 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 58 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 59 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 60 Personal Credit Cards Transactions 2018-2023
Table 61 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 62 Personal Credit Cards Transactions: % Growth 2018-2023
Table 63 Credit Cards: Number of Cards by Issuer 2018-2022
Table 64 Credit Cards: Number of Cards by Operator 2018-2022
Table 65 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 66 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 67 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 68 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 69 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 70 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 71 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 72 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 73 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 74 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 75 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 76 Forecast Credit Cards Transactions 2023-2028
Table 77 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 78 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 79 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 80 Forecast Commercial Credit Cards Transactions 2023-2028
Table 81 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 82 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 83 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 84 Forecast Personal Credit Cards Transactions 2023-2028
Table 85 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 86 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Hungary - Category analysis

KEY DATA FINDINGS

MBH Bank – the new brand on the market
Number of cards registered in mobile wallets continues to rise
Extension of the Széchenyi Card Programme
In-app and contactless payments set to take further share
Rising popularity of cross-border fintech services and the Széchenyi Card
Growing financial literacy
Table 87 Debit Cards: Number of Cards in Circulation 2018-2023
Table 88 Debit Cards Transactions 2018-2023
Table 89 Debit Cards in Circulation: % Growth 2018-2023
Table 90 Debit Cards Transactions: % Growth 2018-2023
Table 91 Debit Cards: Number of Cards by Issuer 2018-2022
Table 92 Debit Cards: Number of Cards by Operator 2018-2022
Table 93 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 94 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 95 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Debit Cards Transactions 2023-2028
Table 97 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Hungary - Category analysis

KEY DATA FINDINGS

Széchenyi Pihenokártya fringe benefit cards with greater flexibility
Reloadable gift cards overtake paper vouchers
No new types of pre-paid cards due to replacement with alternative digital solutions
Széchenyi Pihenokártya to remain the preferred financial card for distributing fringe benefits
Rising demand for measures to tackle scams and fraudulent activity
Further shift from physical plastic cards to digital alternatives
Table 99 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 100 Pre-paid Cards Transactions 2018-2023
Table 101 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 102 Pre-paid Cards Transactions: % Growth 2018-2023
Table 103 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 105 Open Loop Pre-paid Cards Transactions 2018-2023
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 107 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 108 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 109 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 110 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 120 Forecast Pre-paid Cards Transactions 2023-2028
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Hungary - Category analysis

Store cards remain absent from Hungary’s financial cards and payments industry
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments

Financial Cards and Payments

Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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