Financial Cards and Payments in Romania

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Romania?
  • What are the major trends key to understanding Financial Cards and Payments in Romania?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Romania - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends
Consumer caution and card usage potential
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Romania - Category analysis

KEY DATA FINDINGS

Limited growth and digital lag in charge card usage
Limited awareness and corporate dominance in charge cards
Challenges and competition in charge card landscape
Limited usage with multinational corporations as key users
Corporate charge cards maintain dominance
Regulatory and competitive challenges for charge cards
Table 27 Charge Cards: Number of Cards in Circulation 2018-2023
Table 28 Charge Cards Transactions 2018-2023
Table 29 Charge Cards in Circulation: % Growth 2018-2023
Table 30 Charge Cards Transactions: % Growth 2018-2023
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 32 Commercial Charge Cards Transactions 2018-2023
Table 33 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 34 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 35 Charge Cards: Number of Cards by Issuer 2018-2022
Table 36 Charge Cards: Number of Cards by Operator 2018-2022
Table 37 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 38 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 39 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 40 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 41 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 42 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 43 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 44 Forecast Charge Cards Transactions 2023-2028
Table 45 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 46 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 47 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 48 Forecast Commercial Charge Cards Transactions 2023-2028
Table 49 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 50 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Romania - Category analysis

KEY DATA FINDINGS

Economic factors dampen credit card usage and transactions
Credit card innovation resurges amidst intensified competition
Buy Now, Pay Later emergence challenges credit card dominance
Credit card performance tied to economic sentiment and interest rates
Flexibility as the future advantage in a saturated competitive landscape
Balance of growth and challenges in credit card adoption
Table 51 Credit Cards: Number of Cards in Circulation 2018-2023
Table 52 Credit Cards Transactions 2018-2023
Table 53 Credit Cards in Circulation: % Growth 2018-2023
Table 54 Credit Cards Transactions: % Growth 2018-2023
Table 55 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 56 Commercial Credit Cards Transactions 2018-2023
Table 57 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 58 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 59 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 60 Personal Credit Cards Transactions 2018-2023
Table 61 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 62 Personal Credit Cards Transactions: % Growth 2018-2023
Table 63 Credit Cards: Number of Cards by Issuer 2018-2022
Table 64 Credit Cards: Number of Cards by Operator 2018-2022
Table 65 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 66 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 67 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 68 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 69 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 70 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 71 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 72 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 73 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 74 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 75 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 76 Forecast Credit Cards Transactions 2023-2028
Table 77 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 78 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 79 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 80 Forecast Commercial Credit Cards Transactions 2023-2028
Table 81 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 82 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 83 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 84 Forecast Personal Credit Cards Transactions 2023-2028
Table 85 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 86 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Romania - Category analysis

KEY DATA FINDINGS

Accelerated adoption of online payments and consumer trust in digital transactions
Rejuvenation of commercial debit card usage driven by economic resilience
Innovation and sustainability shape card offerings in Romania
Debit cards emerge as the preferred choice, riding on the cash-to-card shift
The rise of virtual debit cards through wearables and smart devices
Fintech disruption and the emergence of cross-border financial services
Table 87 Debit Cards: Number of Cards in Circulation 2018-2023
Table 88 Debit Cards Transactions 2018-2023
Table 89 Debit Cards in Circulation: % Growth 2018-2023
Table 90 Debit Cards Transactions: % Growth 2018-2023
Table 91 Debit Cards: Number of Cards by Issuer 2018-2022
Table 92 Debit Cards: Number of Cards by Operator 2018-2022
Table 93 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 94 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 95 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Debit Cards Transactions 2023-2028
Table 97 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Romania - Category analysis

KEY DATA FINDINGS

Booming growth of open-loop pre-paid cards
Open-loop pre-paid cards: Dominance and digital evolution
Evolution of closed-loop pre-paid cards and digital transformation
Rise of competing innovators challenges Revolut's dominance
Evolution from merchant-issued to network-branded gift cards
Pre-paid card growth constrained by evolving digital landscape
Table 99 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 100 Pre-paid Cards Transactions 2018-2023
Table 101 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 102 Pre-paid Cards Transactions: % Growth 2018-2023
Table 103 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 105 Open Loop Pre-paid Cards Transactions 2018-2023
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 107 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 108 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 109 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 110 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 120 Forecast Pre-paid Cards Transactions 2023-2028
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Romania - Category analysis

2023 DEVELOPMENTS

The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • ATM Transactions
          • Commercial Charge Card Transactions
          • Personal Charge Card Transactions
          • Commercial Credit Card Transactions
            • Average Personal Credit Card Balance
            • Average Personal Credit Card Limit
            • Personal Credit Card Utilisation
          • Commercial Debit Card Transactions
          • Personal Debit Card Transactions
          • Closed Loop Pre-Paid Card Transactions
          • Open Loop Pre-Paid Card Transactions
        • Store Card Transactions
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments

Financial Cards and Payments

Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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