Financial Cards and Payments in Morocco

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Morocco?
  • What are the major trends key to understanding Financial Cards and Payments in Morocco?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Morocco - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Morocco - Category analysis

KEY DATA FINDINGS

Charge cards seen as smart financial planning tools
Inflationary pressure push up charge card transaction value
Tourism recovery gives new impetus to charge card usage
Growing competition from debit cards issued to mobile application users
Buy Now Pay Later threatens to make charge cards redundant
Charge cards likely to maintain greater popularity than credit cards
Table 27 Charge Cards: Number of Cards in Circulation 2018-2023
Table 28 Charge Cards Transactions 2018-2023
Table 29 Charge Cards in Circulation: % Growth 2018-2023
Table 30 Charge Cards Transactions: % Growth 2018-2023
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 32 Commercial Charge Cards Transactions 2018-2023
Table 33 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 34 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 35 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 36 Personal Charge Cards Transactions 2018-2023
Table 37 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 38 Personal Charge Cards Transactions: % Growth 2018-2023
Table 39 Charge Cards: Number of Cards by Issuer 2018-2022
Table 40 Charge Cards: Number of Cards by Operator 2018-2022
Table 41 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 42 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 44 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 47 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 48 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 49 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 50 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 52 Forecast Charge Cards Transactions 2023-2028
Table 53 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 54 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 56 Forecast Commercial Charge Cards Transactions 2023-2028
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 60 Forecast Personal Charge Cards Transactions 2023-2028
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Morocco - Category analysis

KEY DATA FINDINGS

Credit cards continue to suffer from negative perception
Buy Now Pay Later represents competitive threat to credit cards
Carrefour Maroc woos locals with simplified application process
Competition in BNPL space will force banks to rethink their credit card offering
Free debit cards for mobile app users to impact on credit card growth
“Credit card on delivery” solution could support category value growth
Table 63 Credit Cards: Number of Cards in Circulation 2018-2023
Table 64 Credit Cards Transactions 2018-2023
Table 65 Credit Cards in Circulation: % Growth 2018-2023
Table 66 Credit Cards Transactions: % Growth 2018-2023
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 68 Commercial Credit Cards Transactions 2018-2023
Table 69 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 70 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 71 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 72 Personal Credit Cards Transactions 2018-2023
Table 73 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 74 Personal Credit Cards Transactions: % Growth 2018-2023
Table 75 Credit Cards: Number of Cards by Issuer 2018-2022
Table 76 Credit Cards: Number of Cards by Operator 2018-2022
Table 77 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 78 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 80 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 83 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 84 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 88 Forecast Credit Cards Transactions 2023-2028
Table 89 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 90 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 92 Forecast Commercial Credit Cards Transactions 2023-2028
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Personal Credit Cards Transactions 2023-2028
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Morocco - Category analysis

KEY DATA FINDINGS

Debit cards remain most popular financial cards in Morocco
Mobile payments gain ground as players work to woo Moroccans
Major bank drops fees and commissions for international debit card payments
Shift away from cash set to boost debit card numbers
Banks will target teenagers with new packages
Increased uptake of e-wallets a key driver of debit card transaction value growth
Table 99 Debit Cards: Number of Cards in Circulation 2018-2023
Table 100 Debit Cards Transactions 2018-2023
Table 101 Debit Cards in Circulation: % Growth 2018-2023
Table 102 Debit Cards Transactions: % Growth 2018-2023
Table 103 Debit Cards: Number of Cards by Issuer 2018-2022
Table 104 Debit Cards: Number of Cards by Operator 2018-2022
Table 105 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 106 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 108 Forecast Debit Cards Transactions 2023-2028
Table 109 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 110 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Morocco - Category analysis

KEY DATA FINDINGS

Pre-paid cards remain in decline in 2023
Pre-paid cards suffer from lack of innovation though do hold some advantages
Moroccan consumers enjoy easy access to pre-paid cards
Decline is set to continue
Greater financial inclusion to further undermine demand
Online shopping, e-wallets and mobile wallets will hinder overall category performance
Table 111 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 112 Pre-paid Cards Transactions 2018-2023
Table 113 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 114 Pre-paid Cards Transactions: % Growth 2018-2023
Table 115 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 117 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 118 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 119 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 120 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 121 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 122 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 123 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 124 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 125 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 126 Forecast Pre-paid Cards Transactions 2023-2028
Table 127 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 128 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 129 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 130 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Morocco - Category analysis

KEY DATA FINDINGS

Popularity continues to fall though leading retailers offer cashback incentives in a bit to support store card usage
Shift to digital space accelerates
Low consumer awareness hampers progress, with Carrefour Maroc offering new option
Consumer awareness of store cards to remain limited to savvy urban residents
Other card types remain serious competitive threat to category growth
Shrinking purchasing power puts pressure on value growth
Table 131 Store Cards: Number of Cards in Circulation 2018-2023
Table 132 Store Cards Transactions 2018-2023
Table 133 Store Cards in Circulation: % Growth 2018-2023
Table 134 Store Cards Transactions: % Growth 2018-2023
Table 135 Store Cards: Number of Cards by Issuer 2018-2022
Table 136 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 137 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 138 Forecast Store Cards Transactions 2023-2028
Table 139 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 140 Forecast Store Cards Transactions: % Growth 2023-2028
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments

Financial Cards and Payments

Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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