Above-average inflation, cautious consumer spending, and a problematic labour market will continue to challenge the landscape over the early forecast period. However, an upward trend in retail value and volume will be noted from 2024, boosted by the rising number of households in Austria with washing machines; viewed as an essential household item.
Arçelik's Beko Grundig Österreich AG, owner of brands Elektra Bregenz, Beko and Grundig in Austria, has a strong role in home laundry appliances. However, the appointment of a new Managing Director in 2022 led to a decline in share, particularly with the large number of independent appliances and electronics specialist retailers.
Despite the increased cost of living and rise in price-sensitive consumers, renting did not increase over the review period. According to the results of a survey of 1,000 consumers conducted by the association of manufacturers and importers of major appliances, published in January 2023, more than 60% of consumers stated they would not rent a product.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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