Premiumisation is expected to become stronger in home laundry appliances, as the economic situation becomes more stable and consumers’ spending power improves. As such, there will be a stronger focus on high-quality appliances and innovative features.
Smart home laundry appliances are expected to gain more attention over the forecast period, in line with consumers’ improving spending power and the gradual growth of the awareness of such products and the benefits connected appliances can offer. Overall, changing consumer lifestyles will create demand for more innovative home laundry appliances in general, both in terms of features and design.
Automatic dryers look set for robust sales growth over the forecast period, as this is still a rather novel subcategory in Romania, with great scope for further development – especially in rural areas where penetration is low. On the other hand, automatic washing machines look set for flat volume growth, as this subcategory is already relatively mature and, thus, less exciting.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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