Despite the waning threat of the COVID-19 pandemic in the Philippines, many local consumers are likely to remain conscious of the need to maintain rigorous hygiene routines in the home, including regular laundry care to remove germs. Therefore, the demand for home laundry appliances is predicted to continue to rise over the forecast period, with automatic washing machines set to see the highest retail volume growth CAGR.
Many Filipinos are likely to make aspirational purchases in the forecast period, as their financial situation improves. This is predicted to encourage them to upgrade from manual to more machine-assisted models, from smaller sizes to larger capacity machines, as well as from top-loading to front-loading machines.
Local brands like Hanabishi, Eurotek and Dowell can make gains in home laundry appliances because of the competitive prices of their products. Some consumers also have higher quality perception with regard to locally produced brands, while wanting to support domestic players.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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