Private label look set to gain ground across health and wellness hot drinks in Finland over the forecast period. This is partly because many consumers will remain inclined to favour cheaper products in the short-to-medium term after having recently experienced a significant drop in purchasing power due to the spike in inflation during the latter years of the review period.
Dairy free is projected to be the most dynamic health and wellness claim within hot drinks in Finland in terms of value growth at constant 2023 prices over the forecast period. While growth rates will be elevated as sales continue to emerge from a relatively low base, demand for products with this positioning should be buoyed by the fact that more people are now consciously choosing to moderate their intake of dairy ingredients or eliminate them from their diets entirely.
As of 2023, there were growing expectations that a new health tax on packaged foods and beverages will be introduced in Finland in the short-to-medium term. It is anticipated this measure will primarily target products that are high in sugar, fat and salt, though it is possible those containing other unhealthy ingredients such as certain kinds of artificial flavours and preservatives could also be affected.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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