Although performances will vary across health and wellness claim types, many are forecast to see growth in hot drinks over the forecast period, driven by growing demand from consumers who are looking for healthier beverages. In particular, the ““healthy pleasure” trend will benefit better for you hot drinks, as more consumers are looking to take care of their health, but in a way that does not affect their consumption habits too significantly.
An increasing number of consumers are examining their diet more closely in connection with specific health concerns, and are becoming more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to animal-based products, and products which align with a vegetarian and vegan diet.
When it comes to absorbing specific nutrients as a way of boosting metabolism, consumers in South Korea are expected to increasingly look beyond over-the-counter vitamins and supplements, towards their wider dietary habits. This will lead them to seek out extra functionality from the foods and drinks they consume.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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