There is rising demand for hot drinks that are appropriate for special diets in the United Arab Emirates. Due to the multicultural environment, consumers are exposed to a variety of global trends, such as vegetarian, vegan, dairy free, and gluten free.
In addition to the need for clearer labelling, vegan and vegetarian claims are expected to gain momentum as health and wellness claims within hot drinks, with an increasing number of consumers becoming interested in their overall health. Vegetarian, which is considered a type of dietary and free from claim, therefore offers considerable growth potential over the forecast period, with retail sales (at constant 2023 prices) expanding by AED31 million to reach AED58 million by 2028.
Concerns over the prevalence of certain diseases in the United Arab Emirates will be key factors in the future growth of health benefit claims in hot drinks. As such, cardiovascular health, which is a health benefit type of health and wellness attribute, is anticipated to record dynamic, double-digit value growth within hot drinks over the forecast period, albeit from a low sales base.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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