Probiotic is expected to be the most dynamic health and wellness claim in soft drinks in Chile over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. While growth rates will be skewed somewhat by the ongoing emergence of sales from a relatively low base, products with this positioning should continue to gain popularity in line with increasing consumer interest in foods and beverages that can help to improve digestive function.
Immune support is projected to be the second fastest developing health and wellness claim in soft drinks in volume and value growth terms over the forecast period. Demand for such products looks set to continue rising at a robust pace due to the increasing inclination of Chileans to take preventive measures that can reinforce their natural defences against illness.
Soft drinks marketed as offering brain health and memory benefits are expected to become more widely available and popular in Chile over the forecast period. Increasingly busy lifestyles will remain a major driver of demand, with more people likely to start regularly consuming such products in an effort to better cope with the mental toll of work and education pressures, hectic social schedules etc.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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