Natural soft drinks look set to perform positively in Finland over the forecast period. Products with this positioning will continue to profit from rising awareness of the potential health hazards of various flavourings, colours, preservatives and other artificial additives widely used by manufacturers of packaged foods and beverages.
Energy boosting is poised to remain one of the best performing health and wellness claims in soft drinks over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. The increasingly fast-paced nature of consumer lifestyles in Finland will continue to broaden the appeal of products with this positioning.
As Finns become more knowledgeable about how diet affects health, they are increasingly attempting to reduce the risk of different diseases by improving their nutritional intake. Such behaviour will continue to stimulate interest in soft drinks that are inherently rich in or fortified with vitamins, minerals and other essential nutrients over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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