The most significant barrier to the wide acceptance of no sugar soft drinks, particularly those containing artificial sweeteners, has been questions about their health attributes, in conjunction with a sour aftertaste. Due to their composition, artificial sweeteners have a controversial track record and negative perception amongst consumers.
In the forecast period, more consumers are expected to turn to soft drinks that offer fortification or functionality, as they are increasingly seen as an option to boost their metabolism, and stay healthy. Good source of vitamins and good source of minerals, which are considered types of fortified/functional claims, are therefore expected to see growth in the forecast period.
Consumers are increasingly looking for drinks with health benefit claims such as digestive health, energy boosting, and immune support. As a result of this trend, brain health and memory, which is considered a type of health benefit claim, has already emerged strongly, and is expected to see a dynamic retail value CAGR at constant 2023 prices in the forecast period, to reach sales of INR22.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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