The anticipated volume growth in the category over the forecast period is primarily attributed to the significant impact of drought in 2022-2023, expected to persist in the coming years. Individual farms, grappling with elevated costs for electricity and water, are particularly affected, hindering production and leading to higher prices for fresh fruits and vegetables.
The most substantial volume growth in frozen processed fruits and vegetables is a consequence of the increasing maturity of shelf-stable options, deeply rooted in tradition, while frozen alternatives, relatively newer to the market, exhibit higher growth potential due to growing consumer adoption. While older demographics may uphold loyalty to shelf-stable varieties linked to household tradition, frozen options enjoy a perception of being natural and healthy, free from preservatives, and align with a more convenient and dynamic lifestyle.
The forecast period will continue to witness the expansion of modern retailing throughout the country, amplifying the promotion of frozen fruits and vegetables, making them accessible even in distant localities. Consequently, frozen processed fruits and vegetables are expected to be the most dynamic product area over the forecast period.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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