Local players such as Malee and UFC are expected to maintain their lead in processed fruit over the forecast period, thanks to the country’s own crops of fresh and high-quality fruit. Ongoing promotional efforts from these leading players will also help to promote sales, as they cater to the local audience needs.
Health trends are casting a light on the high sugar content in processed fruit, especially so in shelf-stable fruit. That said, there is also a perception that canned fruit retains many nutrients.
Processed vegetables, especially shelf-stable beans, are expected to remain niche in Thailand, being mostly consumed by foreign tourists and expats, and receiving little attention from Thai consumers. In this sense, the rebound of tourism has helped sales within this niche and will continue to do so over the forecast period.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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