Store Cards in Greece

December 2022
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The presence of store cards remained negligible in Greece during 2022. No major interest in launching products in this category of the financial cards has been shown by any of the country’s financial cards issuers. In particular, the unfavourable economic climate has made card issuing banks reluctant to introduce store card programmes in cooperation with selected retailers and this remains a major obstacle to the issuance and acceptance of store cards in Greece.

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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in Greece?
  • What are the major trends key to understanding Store Card Transactions in Greece?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Greece - Category analysis

Charge Cards in Greece - Company Profile

KEY DATA FINDINGS

Commercial charge cards start to recover as economy gains momentum
Personal charge cards continues to record negative growth
Alpha Bank and Visa the leading players in charge cards
Growth of commercial charge cards to accelerate as the Greek economy recovers
Return to previous usage patterns to boost growth in commercial charge cards
Personal charge cards is a category with a bleak future
Table 1 Charge Cards: Number of Cards in Circulation 2017-2022
Table 2 Charge Cards Transactions 2017-2022
Table 3 Charge Cards in Circulation: % Growth 2017-2022
Table 4 Charge Cards Transactions: % Growth 2017-2022
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Charge Cards Transactions 2017-2022
Table 7 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 9 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Charge Cards Transactions 2017-2022
Table 11 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 12 Personal Charge Cards Transactions: % Growth 2017-2022
Table 13 Charge Cards: Number of Cards by Issuer 2017-2021
Table 14 Charge Cards: Number of Cards by Operator 2017-2021
Table 15 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 24 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Charge Cards Transactions 2022-2027
Table 27 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Charge Cards Transactions 2022-2027
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Charge Cards Transactions 2022-2027
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Greece - Category analysis

Credit Cards in Greece - Company Profile

KEY DATA FINDINGS

Minimal growth for credit cards in the new post-pandemic reality
Growth for commercial credit cards underpinned by the recovery of economic activity
No significant changes seen in the competitive landscape in credit cards in 2022
Positive growth ahead for credit cards over the forecast period
Emerging buy now, pay later services to pose more of a threat to credit cards
Positive performance for commercial credit cards, yet competition will hinder growth
Table 37 Credit Cards: Number of Cards in Circulation 2017-2022
Table 38 Credit Cards Transactions 2017-2022
Table 39 Credit Cards in Circulation: % Growth 2017-2022
Table 40 Credit Cards Transactions: % Growth 2017-2022
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 42 Commercial Credit Cards Transactions 2017-2022
Table 43 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 44 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 45 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 46 Personal Credit Cards Transactions 2017-2022
Table 47 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 48 Personal Credit Cards Transactions: % Growth 2017-2022
Table 49 Credit Cards: Number of Cards by Issuer 2017-2021
Table 50 Credit Cards: Number of Cards by Operator 2017-2021
Table 51 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 52 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 54 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 57 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 58 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 62 Forecast Credit Cards Transactions 2022-2027
Table 63 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 64 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 66 Forecast Commercial Credit Cards Transactions 2022-2027
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Personal Credit Cards Transactions 2022-2027
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Greece - Category analysis

Debit Cards in Greece - Company Profile

KEY DATA FINDINGS

Pandemic-driven rise in e-commerce and contactless transactions boosts debit cards
The four systemic banks dominate as the focus falls on digital wallets
Commercial debit cards increase as economy re-starts
Dominance of debit cards to be driven by contactless, digital wallets and e-commerce
New developments to potentially disrupt the competitive landscape
Banks to find balance between new regulatory requirements and business development
Table 73 Debit Cards: Number of Cards in Circulation 2017-2022
Table 74 Debit Cards Transactions 2017-2022
Table 75 Debit Cards in Circulation: % Growth 2017-2022
Table 76 Debit Cards Transactions: % Growth 2017-2022
Table 77 Debit Cards: Number of Cards by Issuer 2017-2021
Table 78 Debit Cards: Number of Cards by Operator 2017-2021
Table 79 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 80 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 82 Forecast Debit Cards Transactions 2022-2027
Table 83 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 84 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Greece - Category analysis

Pre-Paid Cards in Greece - Company Profile

KEY DATA FINDINGS

Open-loop pre-paid cards transactions declines due to the dominance of debit cards
The usage of employee benefit cards is on the rise
A strong post-COVID recovery for closed loop pre-paid cards
Rise of e-commerce and digital wallets to push ownership of open loop pre-paid cards
Multiple potential growth areas for pre-paid cards based on key competitive features
Further growth for closed loop pre-paid cards as travel patterns return to normal
Table 85 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 86 Pre-paid Cards Transactions 2017-2022
Table 87 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 88 Pre-paid Cards Transactions: % Growth 2017-2022
Table 89 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 91 Open Loop Pre-paid Cards Transactions 2017-2022
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 93 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 94 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 95 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 96 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 106 Forecast Pre-paid Cards Transactions 2022-2027
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Greece - Category analysis

Store Cards in Greece - Company Profile

Store cards remain absent from Greece

Financial Cards and Payments in Greece - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Impact of economic recovery balanced out by the Ukraine conflict and high inflation
Acceleration in growth for digital wallets, digital banking and m-commerce
Systemic banks continue to dominate despite rapid change in the competitive landscape
What next for financial cards and payments?
Table 113 Number of POS Terminals: Units 2017-2022
Table 114 Number of ATMs: Units 2017-2022
Table 115 Value Lost to Fraud 2017-2022
Table 116 Card Expenditure by Location 2022
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 118 Domestic versus Foreign Spend 2022
Table 119 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 120 Financial Cards by Category: Number of Accounts 2017-2022
Table 121 Financial Cards Transactions by Category: Value 2017-2022
Table 122 Financial Cards by Category: Number of Transactions 2017-2022
Table 123 Commerical Payments by Category: Value 2017-2022
Table 124 Commercial Payments by Category: Number of Transactions 2017-2022
Table 125 Personal Payments by Category: Value 2017-2022
Table 126 Personal Payments by Category: Number of Transactions 2017-2022
Table 127 M-Commerce by Category: Value 2017-2022
Table 128 M-Commerce by Category: % Value Growth 2017-2022
Table 129 Financial Cards: Number of Cards by Issuer 2017-2021
Table 130 Financial Cards: Number of Cards by Operator 2017-2021
Table 131 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 132 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 133 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 134 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 135 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 136 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 137 Forecast Commercial Payments by Category: Value 2022-2027
Table 138 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 139 Forecast Personal Payments by Category: Value 2022-2027
Table 140 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 141 Forecast M-Commerce by Category: Value 2022-2027
Table 142 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Store Card Transactions

A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.

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