Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private label with only nappies/diapers/pants and adult incontinence seeing brand loyalty.
Although retail prices of tissues and hygiene products in El Salvador continued to increase in 2023, increases were lower than in the previous year. However, prices had still not returned to 2020 levels before the start of the international inflationary context which was generated by Russia’s invasion of Ukraine.
In 2023, Salvadorans eagerly resumed pre-pandemic lifestyles. Students and school children once again returned to their places of education, recreational activities were resumed in full and eating outside the home became more frequent.
On 8 June 2021, El Salvador was the first country in the world to adopt the Bitcoin cryptocurrency. According to reports, up to November 2021, the Salvadoran government had invested USD96 million of public resources in the purchase of this cryptocurrency.
Efficiency in logistics continues to gain relevance in tissue and hygiene products in El Salvador. The recent period of volatility of raw materials and increases in prices of plastic packaging in international markets, led the industry to continue prioritising its supply chains.
Over the forecast period, tissue and hygiene products such as toilet paper, napkins or paper towels are expected to continue in their commoditisation process in El Salvador, where consumers are expected to increasingly consider price as the most relevant purchasing factor. This behaviour will be especially reflected in small local grocers where it is increasingly common to find "Chulón" (naked) toilet paper, which refers to products that do not show any visible branding on the packaging.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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