Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as toilet paper, paper towels and paper napkins, were among the losers while those associated with outdoor activities, such as AFH tissue and facial cleansing wipes, rebounded to pre-pandemic levels.
The volume of sales of almost all categories in the tissue and hygiene market in Paraguay in 2023 posted negative performances with this representing a continuation from the negative trend seen in 2022. Two key macroeconomic indicators, ie GDP and inflation, also shaped consumption with the former expanding by near 5% after stagnating in 2022.
In general, Paraguay’s tissue and hygiene market is popular because the majority of tissue and hygiene products are regarded as essential in the majority of Paraguayan households. However, while there is considerable room for innovation across the industry, many people remain highly price-sensitive when it comes to these products.
Those living in Paraguay’s major urban areas tend to have far higher incomes than those living in rural areas. As a result, urban consumption in much higher than rural consumption, with around 60% of consumption focused around Asunción and neighbouring cities such as Fernando de la Mora, Lambare, Villa Elisa, Mariano Roque Alonso and Luque.
Modern grocery retailers are expanding rapidly throughout the country and the channel is expected to develop even more strongly during the forecast period as more international retailers seek to establish and expand their chains. Urban dwellers in particular typically purchase tissue and hygiene from modern grocery retailers.
Paraguay’s economy is expected to continue growing faster than many other Latin American countries over the forecast period. Real GDP is expected to grow 3.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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