Tissue and hygiene in Uganda is thriving in 2023 due to increased consumer awareness. Post pandemic, sales are surging with the resumption of businesses and a growing economy.
In 2023, reduced inflation in Uganda has boosted demand for tissue and hygiene. However, in the financial year 2023/24, there has been a 7% increase in diaper taxation, impacting the overall category.
Reproductive health services have long been available in Uganda, with NGO Reproductive Health Uganda (RHU) tracing its history to 1957. This organisation provides services in 29 of the country’s districts via clinics, mobile facilities and community-based services, including family planning, post-abortion care, the treatment of HIV/AIDS and sexually transmitted infections.
41% of Ugandans live in poverty and over half of the country's population is under 15, making Uganda one of the world's youngest countries. Tissue and hygiene products are often out of reach for these consumers, even though sales of these items to more affluent low-income consumers are expanding due to economic expansion, urbanisation, and the increased accessibility to economy products.
Research recently conducted by the leading players in tissue and hygiene indicate that emotional factors carry more weight during purchase decisions than rational motives such as pricing and quality. A hierarchy of influential factors on consumer choice for certain tissue and hygiene products has been established.
Over the forecast period, tissue and hygiene will see robust growth, driven by local companies empowered through the Buy Uganda Build Uganda Initiative. The Ministry of Trade's promotion of locally manufactured goods is expected to boost the industry.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!