Yoghurt and sour milk products have a promising future in Saudi Arabia largely due to their essential role in local diets. This is driving significant interest from both local and international companies, which are eager to capitalise on the growing demand.
Almarai is poised to maintain its leadership in the yoghurt and sour milk market in Saudi Arabia, despite the evolution of the category towards more health-oriented options. The company is known for its high-quality and innovative products, and as such, enjoys strong brand loyalty amongst local consumers.
While supermarkets and hypermarkets will continue to account for the bulk of retail value sales when it comes to yoghurt and sour milk products, Saudis will also be increasingly attracted to discounters, which began to gain ground in 2023, albeit from a very low base. Such stores offer a wide range of products, as well as offering frequent promotions and offers, which appeal to consumers looking to save money.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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