Yoghurt in Singapore is set to see slow and steady retail volume growth in the forecast period, along with more dynamic current value growth. However, drinking yoghurt is not expected to be able to achieve retail volume growth, partly because ambient drinking yoghurt is expected to struggle.
Retail volume sales of flavoured yoghurt far exceed sales of plain yoghurt in Singapore, and this trend is expected to persist into the forecast years. Local consumers prefer flavoured yoghurt, as it provides variety to the consumption experience, and masks the tangy taste of plain yoghurt, which may not suit most Asian palates.
The fragmented nature of brand shares in plain yoghurt and flavoured yoghurt are unlikely to change over the near-term forecast period. In both these categories, the share of the smallest players, included under “others”, is expected to continue to account for more than half of sales.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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