Beer

In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due…

In 2023, total volume sales of beer in Singapore saw only minimal growth, mainly due to weaker consumer sentiment amidst the high cost of living. This dampened spending as consumers became increasingly value-driven in their purchasing decisions,…

Total volume sales for beer in Germany declined in 2023, as off-trade sales suffered from the shift towards more moderate alcohol consumption among young adults, combined with their rising preference for other types of alcoholic drinks, notably…

Beer sales declined sharply in total volume terms in 2022 which was largely due to various issues related to Russia's invasion of Ukraine. First there was a glass bottle deficit as one of the main glass manufacturing facilities in Ukraine was damaged…

Indonesia’s beer category witnessed a much slower pace of volume growth in 2023, following two consecutive years of strong double-digit growth. This positive trend aligns with the increasing consumer acceptance of alcohol and greater market tolerance…

Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain…

Beer in Azerbaijan experienced positive retail volume growth in 2023, despite the significant increases in unit prices of beer. This growth can be attributed to several factors, including the recovery of tourism, overall stabilisation of demand…

Beer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full…

Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this…

Beer volume sales in Serbia remained upbeat in 2023, with the on-trade continuing to see double-digit growth and recovering back to pre-pandemic levels. Price sensitivity encouraged consumers to seek out cheaper prices of beer. As a result, one-fifth…

Towards the end of 2022, Todd Energy announced plans to shut down the only factory in the country that produces food-grade CO2. The decision was taken for safety reasons and no re-opening date was set. Following the 2022 closure of the Marsden Point…

According to official data, beer in Costa Rica recorded a CPI increase in excess of 16% in 2022, which was a sharp increase within the drinks industry. Coupled with the persistent inflationary pressures affecting the economy, consumers were forced to…

Sweden saw beer volume sales stagnate in 2023. The flat performance for total volume sales of beer resulted from the rise in on-trade volumes being offset by a fall in off-trade sales during the year. The category’s growth was constrained by the high…

After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…

Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw…

Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation.…

Beer in Uzbekistan experienced growth in production despite a decrease in consumption in 2023, which was attributed to rising religious influence and a societal shift away from alcoholic drinks. This growth in production is explained by the market…

Beer emerged as the most preferred alcoholic beverage among Uruguayans in 2023, accounting for more than half of total alcohol consumption. In recent years, there was a clear polarisation in consumption, favouring economic beer on the one hand and…

Beer registered positive volume growth in Turkey in 2023, despite the overall challenging economic conditions of steep prices rises and declining consumer spending power. Whilst volume sales are lower than those seen in 2022, beer benefits from…

Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade…