Cider/Perry

Cider/perry saw another year of total volume decline in Singapore in 2023, and the steepest decline within alcoholic drinks. Like the overall alcoholic drinks industry, cider/perry struggled to achieve volume growth amidst the broader alcohol…

Off-trade volume sales of cider/perry in Germany recorded solid growth in 2023, as the category continued to attract new consumers by being increasingly considered an alternative to beer. The wide offer of fruit-flavoured cider/perry has helped to…

Sales of cider/perry saw a steep decline in total volume terms in 2022 following Russia's invasion of Ukraine. This was both because of a more limited supply but also reduced demand. Furthermore, the category was not a priority for category leaders…

In 2023, cider in Indonesia experienced similar volume growth to the previous year. Off-trade volumes, encompassing supermarket and retail sales, continues to exceed on-trade volume by some margin, which includes sales in bars and restaurants. This…

Cider/perry has traditionally occupied a small niche in Azerbaijan due to the low per capita consumption of this alcoholic beverage. Demand is almost exclusively concentrated in off-trade channels, with very few on-trade establishments offering this…

Manufacturers of cider/perry continued to experience challenges in 2023 due to rising operating costs (eg transportation, labour, utilities and more) and elevated inflation. Hence, players like Carlsberg Brewery Malaysia Bhd, Heineken Malaysia Bhd…

Cider/perry saw volume sales increase in Thailand in 2023. Cider/perry relies heavily on the on-trade channel, while it has remained a challenge to develop off-trade sales because Thai consumers are not familiar with drinking cider/perry products. In…

Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2023, although growth continued to come from a small consumer base. Cider is benefitting from a growing consumer base with healthier lifestyles fuelling…

The COVID-19 pandemic caused significant disruption to New Zealand’s hospitality sector for much of 2020 and into 2021 as the extremely strict approach taken to social distancing meant that cafés, restaurants and bars were required to remain closed.…

Cider/perry continued to be a small product area in terms of value and volume in Costa Rica in 2023. Despite the economic conditions affecting the country, including high inflation in 2022 and most of 2023, cider/perry is in line with strengthening…

Cider/perry saw modest total volume growth in Sweden in 2023. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as other sparkling wine and…

Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…

Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value…

Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia,…

Historically, cider/perry has struggled to establish itself in alcoholic beverages, primarily competing on price. This has led to its reputation as an economical, basic product available in large, accessible formats, lacking sophistication. As the…

Cider/perry saw slumping volume sales in Turkey in 2023, with both on-trade and off-trade volume in negative figures. This also shows a steep drop from the positive volume figures seen in both channels in 2022. Cider/perry is not the most popular…

Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside…

In 2023, cider emerged as the fastest-growing category of alcoholic drinks in Slovenia. Its increasing popularity can be attributed to the well-known health benefits of its ingredients and the high number of apples produced locally. Consumers are…

In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the…

Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With…