Wine

In 2023, total volume sales of wine saw almost a double-digit increase in India. Millennials, a significant group of 331 million individuals, are driving sales, as the category’s sophistication and lower alcohol content (ABV) than spirits make it…

In 2023, wine in Singapore experienced a slight decline in total volume sales following the strong growth rates seen in 2021 and 2022. This trend mirrors that of many alcoholic drinks categories, influenced by the rising cost of living, which made…

Off-trade volume sales of wine in Germany continued to decline in 2023, albeit at a more moderate pace than in 2022, as the category followed the strong post-pandemic resumption of on-trade sales. This overall downward trend in off-trade channels was…

There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative…

Indonesia’s wine category is developing well driven by multiple factors. Firstly, there has been a noticeable increase in domestic wine consumption within the country, spurred on by the widespread adoption of e-commerce platforms. These digital…

The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the…

In 2023, wine in Azerbaijan continued to witness moderate growth in retail volume and current value terms. Wine is a staple beverage at large social gatherings such as weddings and parties, and commonly consumed when Azerbaijanis come together with…

Sales of wine declined sharply during 2020 and 2021 as a result of COVID-19 and the restrictions imposed to contain it. The category saw a strong recovery in 2022 as these restrictions were eased and tourists returned, and this recovery continued…

Wine saw volume sales grow in Thailand in 2023. Imported wines, especially from traditional wine-producing regions like France, Italy, and Australia, are highly sought after in Thailand. The demand for imported wines continued to grow in 2023, driven…

Wine volume sales in Serbia rose moderately in 2023, driven by higher consumption in on-trade establishments where volumes returned to pre-pandemic levels. Despite the boost in on-trade sales, demand through the off-trade also remained stable with…

Total retail volume sales of wine declined again in 2023 as the negative sales trends of the last five years continued. The main driver of declining sales in both the on-trade and the off-trade is the falling demand for still light grape wine, with…

Like other product categories in the country, wine in Costa Rica experienced high unit price increases in 2022, with official figures indicating a steep CPI increase of 11.2%. Despite these pricing developments, wine saw a positive performance both…

Wine total volumes remained flat in Sweden in 2023. While off-trade volume sales registered a marginal decline, there was significant growth in on-trade volumes, which continued to recover and finally exceeded pre-pandemic levels. With consumers…

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…

Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…

Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia…

In 2023, wine in Uzbekistan maintained its steady positive growth trend. There was a noticeable evolution in the culture of wine consumption, with consumers becoming increasingly informed and educated. While previously the focus was primarily on…

Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on…

Wine fell into a volume slump in Turkey in 2023, while value remained supported by unit price hikes. This volume decline in wine is due to the industry facing significant challenges, including poor grape harvesting, the aforementioned rising unit…

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…