While baby apparel is expected to continue underperforming, boys' and girls' clothing are projected to show slight growth. Price-conscious consumers, affected by economic crises, are likely to wait for promotional sales during key events (such as the two Eids and school entry) to make bulk purchases due to the high replacement rate for children's clothing.
With families becoming smaller, parents are expected to enrol their children in various sports, activities, afterschool programmes, and nursery/day-care activities. This shift in lifestyle will likely lead to increased spending on children's apparel, specifically sports and casual wear, reflecting the growing demand for versatile clothing suitable for both everyday use and active pursuits.
The declining birth rates will perpetuate the downward movement in baby and toddler wear sales. Families tend to prefer purchasing baby and toddler clothes from hypermarkets or independent baby stores rather than international branded clothing.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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