Children often express a preference for clothing featuring their beloved fictional characters. To captivate children's attention, several Polish manufacturers have embarked on collaborations with renowned franchises.
In 2023, high inflation led to an increase in prices, limiting volume sales growth. However, the forthcoming year, 2024, is anticipated to usher in a change.
Poland experienced its lowest birth rate since the Second World War in 2022, coinciding with a significant decline in the percentage of Polish women aged 18-45 intending to have children. This adverse demographic trend is poised to have a detrimental effect on the demand for baby and toddler wear throughout the forecast period, resulting in modest volume growth rates remaining in the low single digits.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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