Over the forecast period, more local and imported brands are expected to enter the market, but especially brands that are offering products at more competitive price points. Local brands and imported brands from China are expected to capture demand among price-sensitive parents thanks to the wide variety of designs and styles that they are offering, but largely due to their more competitive prices.
Retail e-commerce is expected to continue gaining ground in childrenswear over the forecast period despite the end of the pandemic and the resumption of social and daily activities, including consumers returning to physical stores. Social commerce continues to grow in popularity among Thai consumers, with social media platforms such as Instagram and TikTok proving to be an efficient way of both marketing products and driving online sales.
Despite these demographic challenges it is expected that childrenswear will continue to see steady growth in value and volume terms. Although couples are having fewer children this also means they have more money to spend on the children they do have, with this also being the case for the children’s grandparents.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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