Vietnam's economy is expected to experience higher GDP growth in the forecast period due to increased foreign investment and the creation of more jobs. This should help to drive growth in childrenswear as parents are likely to become increasingly willing to buy more clothes for their children for outdoor activities and travel, with purchases likely to extend beyond just essential purchases as disposable income increases.
Following the pattern being seen across apparel and footwear, it is expected that parents and guardians will increasingly shop for childrenswear online in Vietnam, with many people having become more comfortable shopping online during the pandemic. Aside from the convenience offered by shopping online consumers are also becoming increasingly attracted to the value that can be achieved by purchasing childrenswear through e-commerce.
Over the forecast period, it is anticipated that local companies will prioritise their focus on childrenswear. The category is deemed to be highly promising due to the relatively low level of international brand penetration compared to the womenswear and menswear.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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