The outlook is positive for televisions over the forecast period, with healthy volume growth predicted. The premiumisation trend in televisions will continue to stimulate demand for internet-enabled smart TVs and 4K screens.
Growth of television is also anticipated to be driven by AI-driven innovations. Currently, voice commands are the most popular form of AI interaction, but the technology will get increasingly sophisticated and will increasingly be able to understand consumers’ personal needs.
While e-commerce has been making gains in other consumer electronics, the same is not true for home video, where appliance and electronic specialists still dominate volume sales, and with the other significant channel being hypermarkets. Consumers like to consult with advisers, as well as see with their own eyes the features and functionality of TVs and as such continue to visit brick-and-mortar outlets.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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