During the forecast period, the volume sales of home video are anticipated to exhibit a positive CAGR. This growth trajectory is primarily driven by the increasing sales of OLED TVs, which offer superior display technology.
During the projected timeframe, it is anticipated that television manufacturers will make significant investments in integrating artificial intelligence (AI) technology. This investment aims not only to improve the image quality of television sets but also to concentrate on tailoring and refining the user experience.
Over the forecast period, there is an anticipated increase in the proportion of televisions with larger screens. In 2024, screens sized 50 inches or larger already account for over 50% of total TV sales.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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