Despite the current increase in volume sales, the forecast for home video in Sweden indicates a projected decrease over the coming years. This decline is attributed to several factors, including the high penetration levels of televisions in households, which limit growth potential on a per capita basis.
Amidst the overall market challenges, OLED televisions present a notable growth opportunity. The volume sales of OLED TVs are expected to increase over the forecast period, as the technology matures and becomes more affordable.
To combat the anticipated softening demand for televisions, manufacturers are likely to prioritise value growth over volume sales by investing heavily in research and development of new screen technologies. Innovations such as MicroLED are expected to motivate households to upgrade their television screens, offering improved features and enhanced viewing experiences.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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