Given the high maturity level and longer replacement cycles of products in this category, sales are expected to stagnate in the coming years. However, economic uncertainty might lead to some volume declines towards the end of the forecast period.
The integration of AI in the latest home appliances and the creation of a unified ecosystem is expected to drive current value growth in home video. AI-enabled technology is generally more expensive, which contributes to this increase in value.
The category is expected to see increased competition and further fragmentation as more brands like Hisense, Xiaomi and TCL develop their offerings. These brands are known for providing technologically advanced products at more affordable prices, which can attract a broader range of consumers.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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