Keto is projected to be the fastest developing health and wellness claim in staple foods in Chile over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. While growth rates will be skewed by the ongoing emergence of sales from a very low base, products with this positioning will continue to benefit as concerns about the many health risks associated with obesity lead more people to try to lose weight by adopting ketogenic diet plans.
Demand for vegan and plant-based staple foods is expected to increase steadily in Chile throughout the forecast period. Such products will continue to perform positively in multiple categories due to the fact that more people are now consciously reducing their consumption of animal-derived foods or avoiding them altogether.
As Chileans become better informed about the ways in which nutrition affects health, they are increasingly inclined to embrace eating habits that can actively strengthen the body’s natural defences against illness in general and specific diseases. Recently given renewed impetus by the pandemic, this trend will continue to shape purchasing decisions across health and wellness staple foods over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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