The health and wellness trend will continue to be present over the forecast period, shaping innovation and consumer food choices. Consumers will pay more attention to the nutritional information on the packaging of staple foods, looking to avoid red label products while reaching for foods that benefit their health.
Gluten free, considered a type of dietary and free from claim, is expected to see the largest incremental growth in staple foods over 2022-2027. This will be driven by growing rates of gluten intolerance in the country, with consumers seeking to safeguard their health by avoiding products that contain gluten and which are better for them.
In line with the health trend, breakfast cereals that are perceived as healthier such as oatmeal and muesli, are performing well. Oatmeal is gaining popularity as a breakfast cereal as it is eaten as a porridge, cold with milk, and even as an ingredient for baking healthy cookies and snacks.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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