Rising health trends and sustainability concerns around meat consumption in the UK are resulting in an increasing number of consumers who want to limit their meat intake, either by entirely eliminating it from their diets (vegetarians/vegans) or by reducing the frequency of its consumption (flexitarians). As a result, plant-based, vegetarian and vegan meat and seafood substitutes are projected to record strong growth performances over the forecast period, with conventional meat manufacturers increasingly migrating to the substitutes space in an attempt to leverage the trust that consumers have in familiar brands.
While the UK’s inflation rate is set to continue easing, many consumers are likely to remain sensitive to food prices heading into the forecast period, which will influence their purchasing decisions. This is also likely to influence where they eat, with some consumers set to forgo regular takeaways from foodservice establishments to reduce their outgoings.
Local consumers are becoming increasingly aware of the need to adopt the right dietary habits for themselves, including removing certain elements from their diets that could be impacting their overall wellbeing. For instance, staple foods are a significant source of carbohydrates and some consumers are attempting to reduce their intake of carbohydrates for different reasons, such as part of weight loss goals, wanting to reduce cholesterol or high blood pressure levels, or blood glucose control, among many others.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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