Increasing awareness of the clean label concept has been notably observed amongst Chinese consumers in recent times. While clean label is widely associated with attributes such as simplicity, naturalness, food safety, and transparency, the Chinese consumer demographic places a particular emphasis on concise ingredient lists and claims of being additive free.
Vegan, vegetarian and plant-based claims are likely to increase in popularity in the forecast period, as more consumers are interested in their health, the environment, and animal welfare. This should benefit dietary and free from foods.
Products with fortified or functional claims are poised to see a continued rise in popularity, extending their appeal beyond consumers with distinct health concerns and devoted sports enthusiasts. This widening group encompasses individuals aspiring to bolster their metabolism and fortify their overall resilience against health problems.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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