Both costume and fine jewellery are projected to see positive retail volume growth through the forecast period. However, only costume jewellery is set to exceed the 2019 pre-pandemic level, and then only at the end of the forecast period.
A growing trend in Argentina is the growth in the consumption of premium costume jewellery products that appear to be luxury items, but are not. This trend is driven both by safety and lower prices than fine jewellery brands.
The most sought-after brands in fine jewellery are often those with international recognition, such as Bvlgari, rather than branded and unbranded products made simply from materials like gold and precious stones. While fine jewellery is increasingly reserved for special occasions or gifts, and is a relative niche in the category, consumers tend to gravitate towards known brands when searching for these items.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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