In-store discounts and roadshows will likely continue to serve as important marketing tools for jewellery brands in Malaysia as they look to drive sales and expand the potential audience for their products. For example, many brands use discounting activities to drive sales during peak periods.
Jewellery lines featuring minimalist designs are increasingly being favoured by consumers, with there being a shift away from more ostentatious designs. For example, Poh Kong launched its Mini Ring in 2023 which has a minimalist design and which can be paired with different kinds of sapphire stones and designs and can be worn as a stackable ring or alone.
Prestige jewellery brands are expected to become more active in forecast period and this should to kickstart the return of large events which are important in building awareness and interest in brands and their collections. For example, November 2023 saw the inaugural high jewellery exhibition by Cartier Malaysia which journeys into the heart of Cartier’s design philosophy.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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