Consumers are set to continue spending more time away from home over the forecast period while busy schedules drive sales of on-the-go products, such as RTD coffee. Compared to takeaway coffee from coffee shops, the lower price point of these will continue to aid growth.
Premiumisation and the growing demand for products with added benefits or special features, for example, almond milk instead of dairy and cold brew with added vitamins, minerals, and protein, are set to drive sales further. Many premium RTD coffees, including Kaffeetschi, are expected to be more widely available through on-trade channels, resulting in continuous decent value and volume growth.
Leading brand manufacturers like Emmi, Arla and Nestlé will continue to succeed over the forecast period, with sales driven by their high level of brand recognition, large selections on offer and frequent new product launches. Nevertheless, newly emerging brands and providers, especially small local premium players, are expected to intensify competition and add the potential for value sales growth overall.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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